PROPOSAL - ONE-STOP CATALOG & WEB2 RELEASE
Background
There has been talk about finding a way to pursue sync licensing and traditional web2 related opportunities (i.e. distribution, playlists, music placements, etc). One way we could pursue this path as a network would be to decide on a collection of songs which all writers feel comfortable being utilized in specific and pre-approved ways. The proposal is essential to create a “one-stop” catalog of Chaos songs for sync and web2 releasing. Given that as a group of 77 artists we have a wide range of comfort levels and various ownership stakes of the body of work (visuals, music, etc.) I think it makes most sense to designate a smaller team to steward the discovery and agreement process. The team’s goal would be to determine the common ground and a path which the rest of the network could decide to opt-in or opt-out of. This team would be responsible for executing the steps described below.
The proposed path is to create a 1-stop catalog of Chaos songs+artwork and a catalog of songs approved to move forward with a DSP release strategy. The expectation is this will allow the sync pitching and web2 distribution plans to move forward simultaneously. The desired outcome would be to bring all Chaos songs and artwork to a larger audience, generate awareness and attention back to the Chaos NFT collection, and create new revenue streams for the creators of the work as well as the Chaos network as a whole.
Here is an outline of proposed steps:
Step 0: Team: Approval from the Chaos network of the designated team to steward this project.
Step 1: Scope: Define the proposed scope and usage of the music and artwork for sync pitching and web2 releasing. The deliverable of this step would be bringing a proposal to the Chaos network that wins a majority vote to proceed. The proposal should include at a minimum:
Step 2: Survey: Determine who is interested in their works being included in this scope for web2 release and sync licensing opportunities via a poll/survey.
Step 3: Catalog: Build the catalog of songs and art pieces available for use in the defined use cases (via associated artists responses). This is where the release plan roadmap can be developed as we’ll know which songs are cleared for release.
Step 4: Agreement: Create a 1-stop agreement which all folks in this newly created catalog may sign to give authority to each other (or designated party) to pitch and distribute the music+artwork. This step may also require a vote on delegates to make sync and web2 distribution decisions on behalf of the writers.
Step 5: Go: Rollout strategy and sync pitching begins! As part of the final deliverable for this team we should have a document that is shared with the Chaos network that would outline the strategies being implemented as well as a new proposal to request any additional start-up funds needed (bank account, distributor fees, sync catalog management etc.) - see “money” below. This proposal will include the roles and responsibilities of any artists that “opt-in” to the catalog.
I’ve made some updates to this area Outlined below are 6 roles including estimated time commitments and role responsibilities. I’ve also included my personal recommendations for each role based on the folks most engaged in the web2 rollout conversations thus far, and who I have personal experience working with. The team needs network buy-in and vote before work and funds can begin. If you would like to nominate someone else or self-nominate please add name and why you’d like to add value to the team! In an effort to keep the efforts focused and agile, it thinks it’s important to limit the core team to no more than 6 people. However, I think there could be a lot of additional value, insights, and recommendations that each core team member could draw from the larger network, synthesize and present back to the core team. Essentially there could be two teams a core team, and then another larger group of interested parties. I think the core group should decide on how they’d like to receive input from this second larger group.